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Affordable luxury flooring

Floors without Flaws

Premium herringbone, chevron and parquet flooring for London homes. Supply, installation, and expert design guidance — all in one place.

Explore Collections Free Design Consultation
Free design consultation·48hr sample delivery·Expert fitting·25-year warranty·Amtico approved retailer·Sustainably sourced timber·0% finance available· Free design consultation·48hr sample delivery·Expert fitting·25-year warranty·Amtico approved retailer·Sustainably sourced timber·0% finance available·
Our Collections

In their element

Timber
Herringbone
Timeless V-pattern oak in warm and smoked tones.
Timber
Chevron
Continuous zig-zag lines for a refined, directional finish.
Heritage
Versailles
Grand interlaced panels inspired by French châteaux.
Timber
Parquet
Classic block patterns with contemporary precision.
Luxury Vinyl
Amtico
Hard-wearing LVT that lives like wood, wears like stone.
Statement
Geometric
Bold hex and tessellated designs for modern spaces.
Timber
Solid Wood
Single-species planks that age beautifully over decades.
Timber
Engineered
Layered stability for underfloor heating and busy homes.
Browse all
All Collections
Explore the full FloorSmiths range, side by side.
Featured Floors

Pieces we're proud of

Herringbone
Belgravia Natural Oak
Warm, characterful European oak with a matt lacquer.
£54.99 /m²Add to Bag
Herringbone
Kensington Smoked
Deep smoked tones with a brushed, tactile grain.
£62.50 /m²Add to Bag
Chevron
Marylebone Classic
Crisp 45° chevron in a balanced honey oak.
£59.99 /m²Add to Bag
Versailles
Regency Oak Panel
Interlaced heritage panels, made to order.
£89.99 /m²Add to Bag
Parquet
Knightsbridge Block
Traditional block parquet with a satin finish.
£48.99 /m²Add to Bag
Geometric
Hex Noir
Dark hexagonal LVT for dramatic, hard-wearing floors.
£68.99 /m²Add to Bag
AI Floor Visualiser

See it in your home

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Choose your flooring
Kensington Smoked
Herringbone · Dark Oak
£62.50/m²
Belgravia Natural
Herringbone · Natural Oak
£54.99/m²
Marylebone Classic
Chevron · Honey Oak
£59.99/m²
Knightsbridge Block
Parquet · Satin Oak
£48.99/m²
Hex Noir
Geometric · Dark LVT
£68.99/m²
The Design Studio

A space to explore, not a showroom to sell.

Visit our Hoxton studio and take your time. Lay full-size panels against your own paint and fabric samples, with an expert on hand — never on commission.

Book a Studio Visit Order Free Samples
01

Browse Full-Size Panels

See how a floor really reads at scale, not from a postage-stamp swatch.

02

Take Samples Home

Live with your shortlist for a week. Daylight changes everything.

03

Free Expert Guidance

Honest advice on wear, fitting and budget — with no pressure to buy.

Kind Words

Homes we've helped

“

The team talked us out of the pricier option and into the right one. The herringbone has completely transformed our hallway.

Eleanor & Tom
Islington, N1
“

Samples arrived next day, fitting was spotless, and they tidied up after themselves. Genuinely the easiest trade we've ever used.

Priya Shah
Dulwich, SE21
“

I'd been put off by stuffy showrooms for months. FloorSmiths felt like sitting at a friend's kitchen table. We left having decided everything.

Marcus Bell
Richmond, TW9